AIR-RAGE at JFK: A Biz/News Story I HAD to Write About!

I saw this story all over the national and international news this morning and had to give my two-cents.

Yesterday, on a JetBlue flight from Pittsburgh to JFK, a passenger smacked a flight-attendant, Steven Slater, in the head while taking down a bag from the overhead bin. Apparently the flight attendant was hit quite hard, some say hard enough to almost knock him to the floor. When no apology or acknowledgement was forthcoming, the attendant asked for one. The passenger ignored the request and became “mouthy.”

With the plane already on the ground, the flight attendant went to the plane’s galley, took out a beer, popped it open, began to drink it, opened the emergency door, released the emergency slide and jumped.


He went home where police found him and arrested him.

The full story, courtesy of FOXNews is available here.

What is most AMAZING to me is that in the wake of this incident, Facebook pages have been set up in the name of the attendant. Praise and admiration are POURING in for him from around the globe.

My question is this:

Is this the act of a mad lunatic?

Or is this the act of a businessman who has a little part of each and everyone of us inside of him…a part that is sick and tired of dealing with difficult, beligerent, disruptive and horrible customers?

A part of him, to borrow a line from the movie Network, which screamed loud and clear for all to hear: “I’m mad as HELL and I’m not going to take it anymore!” 

I believe it is the second choice!



Yonatan Maisel is a business blogger and author. He started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor at and
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Crosby, Stills, Nash & A Business Speech: The Business Definition of “Live in Concert”

I was recently contacted by the head of a major non-profit asking my advice on an upcoming speech. Speeches are one of my side-specialties…they don’t come along that often but when they do, they can be quite fun. And as it was a non-profit, I too did it for no-profit.

The speaker needed to address a crowd on the importance of preparation and training in fund-raising. His organization is a major raiser of funds for disaster-relief around the world. His task: to explain how fund-raisers are trained, practice, perfect their trade and are able to make an emotional appeal and connection to the public. Of course he had the company training manual to work with, but he considered it outdated, out-moded and somewhat boring.

I thought for about an hour and then asked Jerry two simple questions. 1) “Have you ever bought an album/CD of a great band?” and 2) “Have you ever been to a concert of one of the bands of which you have previously bought an album/CD?” The answer was “Yes.”

“Great,” I answered. “We have your speech!” He seemed stunned.

Without reproducing an entire half-hour speech here, these are the main points which were addressed. I believe they can apply to any business where there are components of training, practicing, perfecting and interaction with the public (prospects/clients/customers).

When you buy an album or CD, you are not buying the actual sounds that are produced by an individual or band.

The music begins as rehearsal. It begins with practice. And it begins with the “raw” sounds that emenate from the vocal cords and instruments of the band-members in a studio. Later on a sound technician mixes sounds, other sounds are added in, musical instruments are added in, and more. Effects are produced to make the overall presentation as perfect as possible. The result is the album or CD.

In business, perfecting one’s craft begins in a vacuum, a “virtual” studio in fact. Lessons are learned. Drills take place. Scripts are gone over. Things are “tweaked.” It’s just one huge rehearsal!

Of course, as any lover of live music can attest to, the hallmark of any great band is the ability to thrive and excel live in concert. Whether in an arena of 5,000 or a stadium of 50,000, it’s time to “put up or shut up!” There’s no room for errors, no do-overs and no “tweaking.”

It’s the same in business. It’s time to put all of your skills, wares, talents and knowledge to the test and “connect” with others. Whether a sales-person in a conference room, a telemarketer on the phone or a businessperson calling a prospect, it’s time to deliver!

As part of the presentation for the speech, I decided to incorporate a music video. I chose an act whose CDs I cherish and who I have had the opportunity and PRIVILEGE to see and hear live in concert. I consider them to be one of the greatest acts in rock history, both in studio and live. At the end of the presentation, two videos were presented. The first was Crosby, Stills and Nash’s “Southern Cross,” the studio-perfected video and song which I will not show.

The second, shown below, was their live appearance of the same song. It is a live video which rocks! I believe it demonstrates perfectly how to go out and connect face-to-face. With no “tweaking,” polishing or studio effects, it is a masterpiece which represents the culmination of practice and hard work! To me it represents making the business connection and everything about the “WOW-Factor!” 

It never fails to amaze me how much more effective a relationship and presentation is in-person, unscripted and naturally. I hope you enjoy!

About 200 people, I hear,  played “air guitar” and sung along during the presentation. A standing ovation followed. I have a feeling it was more for the magic of Crosby, Stills & Nash than for anything I did 🙂



Yonatan Maisel is a business blogger and author. He started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor at and
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Airport Check-In, At Home! What a Deal!

I recently flew to the U.S. for a quick visit to see family and friends.

There are some great reasons to choose El Al. First and foremost is the missile-seekers and anti-missile system which you know is in the belly of the aircraft, capable of taking down anything from a SAM-6 to a shoulder-fired “Stinger.” It’s a very secure feeling. The second is a game that travelers on the airline love to play: Guess which scary looking guys are the air-marshals.

But there is a new service, and one which I happily took advantage of. As far as I know, it’s unique in the airline industry. It’s at-home or in your workplace check-in.

That’s right. Forget about carrying heavy luggage into the airport, standing for an hour at check-in and waiting another hour for the most rigorous security-check in the industry.

For a very small fee, they’ll come to you!

 As I sat at home with my husband and our dog, the doorbell rang. It was 28 hours before my flight. I opened the door. A check-in attendant with laptop and a rather intimidating-looking security officer entered our apartment.

The check-in and security check all took place on our couch. Security questions and background checks were administered. But believe me here: just because it’s in your home, the questions aren’t any easier. It’s the exact same rigorous and systematic “interrogation” designed to make you sweat! Then my luggage was weighed. I was given my stamped boarding pass and pre-flight security form. With a smile, the team departed with my luggage, and that was it!

When I arrived at the airport, only purse and a small carry-on bag in hand, I walked straight past all of the sweaty, impatient-looking travelers, straight past the security-checks, through passport-control and right into the airport lounge, ready to do an hour or so of Duty-Free shopping. It gave me plenty of time to find my favorite perfume and the bottle of Jim Beam Bourbon which my husband Yoni asks for when I travel alone!

This all doesn’t mean that security at Ben-Gurion Airport (NATBAG to Israelis) is lax for those who use this service. They say that from the time your car comes through the first gate at the outer perimeter until you walk into the terminal, without even knowing, you’ve already been filmed and scanned dozens of times. They take their security seriously around here.

At-home check-in is an awesome service!

Business success is about finding unique products and services to offer.

It’s about finding niches which offer added convenience, ease of service, saving time and effort and ways to satisfy.

What ideas can you think of to make life easier for your business customers, clients and prospects?


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Beer Guzzler? Hell-Raiser? Sex-Machine? Keep It Off the Web & Away from Business!

Have any of these in your closet?

More and more, pre-business interviews are taking place online. It’s a fact, before you ever hit the interview room, a prospective employer is already hard at work, looking past your resume, portfolio and recommendations and into you as a person!

Your habits. Your life-style. The qualities you can be expected to bring to the company.

Hey “John Smith,” you’re loaded with talent, you’ve got a great education and loads of experience. You know you’re good and you’re confident as “The Dickens.” You’re a shoe-in for the job! Little did you know that the Personnel Director entered your name in Google Image-Search.

Wondering why you didn’t get the job? Remember that party in February?


And you “Missy Smith?” Harvard-educated. MBA. Fortune 500. I wonder how you’ll fare when Ms. Jenkins in personnel sees the fun you had recently. So much fun you thought it would be a blast to post it on Facebook for the world to see:

And “Kurt Miller?” You’re smart as hell! You could program a computer in C++ with your eyes closed. But you sure like to go out and raise some hell on weekends!

Wonder what type of impression this will make?

Until now, I’ve spoken only of those looking for a job. These same behaviors and photographic evidence can also affect those who already have jobs. Many companies have policies to protect themselves against such things. A clause in a contract not to embarrass one’s company can be the segue to rapid dismissal. Something to think of next time you want to show the world how cool and hip you are!

Remember…this is the age of INFORMATION! It’s at your fingertips…and it’s at everyone else’s too!

What might seem cool might not seem so cool when it costs you a job!




Yonatan Maisel is a business blogger and author. He started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor at and
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A Business & Blogging Lesson from the Most Beautiful Voice of Our Time (R.I.P. Minnie Riperton!)

As far as I’m concerned, Minnie Riperton had the most beautiful and distinct voice of our time. When she passed away from breast cancer in 1979 at the tender age of 31, the world lost an incredible, incomparable talent.

As you watch and listen to the following video of her most famous song, “Loving You” (1975), pay particular attention to the highest notes that she hits. They are called the “Whistle Register.” Many people initially think it is some kind of special effect, but I can assure you it is 100% real! It is the highest note of the human vocal range and only a handful of people on earth can actually pull it off.

And keep this business thought in mind as you listen:

Each and every one of us is born and bred with unique talents! Through hard work, learning, experience, introspection and dedication we DISCOVER, polish and chisel our talents. Business and specifically business-blogging is about finding YOUR UNIQUE VOICE! It’s about finding those unique aspects of your personality, style and knowledge-base. It’s about uncovering your overt and covert talents. It is about finding the proper “notes” in which you can most effectively speak to and connect with people.

It’s about finding the Minnie Riperton that lives within you and finding your own whistle-register. There are many, many voices out there. How will you find your incomparable, unparalleled intonation to open the doors to the hearts and minds of your audience?

Minnie Riperton was in a class of her own! She was a unique, once-in-a-lifetime talent. She had the voice of an angel.

I hope inspiration from this song will help you on the journey to finding your own UNIQUE VOICE:


Note of Interest: You’ll notice towards the end of the song the words, Maya, Maya, Maya. The words are the name of Minnie’s daughter, the American actress Maya Rudolf. The song started out as a lullaby that Minnie would sing to Maya when she put her to sleep at night.


Yonatan Maisel is a business blogger and author. He started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor at and
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Lessons in Bad Business Taste from the MOST OFFENSIVE Commercial Ever (VIDEO)


I present in this post, two commercials for your viewing displeasure:

Okay, I’ll admit that the video is a comedy skit! It utilizes VERY offensive racist, cultural and religious stereotypes in an attempt to be funny.

But the lessons are all too real!

The following video is 100% real. It is racist, it is pathetic, it is hurtful and it contains and perpetuates some of the most blatant, painful, offensive sterotypes imaginable for people of color.

It is one of those things that makes you say, pardon my language, “What the Fuck are people thinking? Or are they not thinking at all?”

I present to you, unfortunately, a very recent commercial from KFC, an ad which coincided with the Cricket World Cup. The commercial, rightfully so, was met with outrage, protest, and criticism of the highest magnitude. It was eventually pulled from the air, though no apology was ever offered.

Edit: I’m actually adding a few thoughts here as I was asked by a European respondent why this is thought to be so racist and insensitive. The first is obvious, and was obvious to her: the “protagonist” is surrounded by people of different skin color and describes his “awkward situation.” The second aspect is the “fried chicken” stereotype which is labeled on people of African descent. It is, according to experts, and from what I have read, an unflattering/racist stereotype which sees its origins in the times of slavery in America. It still has extremely negative connotations, thus the outrage that this is the food being offered to soothe, calm and placate the people who are making the subject so uncomfortable.


The lesson: It’s so DAMN obvious I am embarrassed to even say it: “THINK FIRST!!!”



Yonatan Maisel is a business blogger and author. He started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor at and
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How to Succeed (ROCK!) on BizSugar in 3 RIDICULOUSLY EASY Steps!

1) INTEGRATE Yourself Into the Community! Active participants, those who vote and give feedback to others, consistently succeed on BizSugar. Those who don’t rarely do! The key is to be genuine! Don’t just vote for articles to get votes back…come to learn from others and to express interest! That’s what you want in return, isn’t it? BizSugar is more than a typical Social Media agregator for articles and blog postings; it is a place to come and learn from others, share ideas and be part of a business community. Participating is the key!

2) STOP Posting Your Articles and Running Away! Stick around and be an ACTIVE participant. Vote. Comment. If you don’t interact with others, chances are others will not interact with you. BizSugar members call it “Hit-and-Run Posting.” It happens when we see someone posting their articles and logging out immediately, only to return next time they post. And do the same thing again. The members as a group don’t seem like this very much. Try and visit regularly, not just at those times when you post your articles! Y’up; back to that participation and community-building thing again!

As one moderator just commented: peoples’ posting and voting records are there for all to see: you’ve posted 26 articles, voted for yourself 26 times, voted for nobody else and posted no comments! It doesn’t fool anybody except yourself!

3) STOP being part of a “clique.” You might have a small group of friends that you always vote for and that always votes for you. This will NOT help you become part of the larger group! This tactic very quickly becomes apparent. Members do not like seeing this.

BizSugar members tend to be a fickle but welcoming group. They embrace those who want to share in “La Cosa Nostra” (“This thing of ours”…No mafia reference here), but those who choose not to integrate into the community rarely, if ever, succeed. It’s just the way it is! Try going to a party, dance, meeting or social event, sitting all by yourself, and refusing to talk to anyone else. The same thing will probably happen!

This is, by far, the SHORTEST blog post I have EVER written in my life and career.


Because it is so F%&#ING EASY! Invest a little bit of time in becoming part of this GREAT community and you will see a rapid and profitable return on your investment! Follow these simple steps and stop asking yourself “Why are others succeeding on BizSugar and I’m not?”



Yonatan Maisel is a business blogger and author. He started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor at and
Image credits: Puzzle:; Woman Running:


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