Lessons in Bad Business Taste from the MOST OFFENSIVE Commercial Ever (VIDEO)

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I present in this post, two commercials for your viewing displeasure:

Okay, I’ll admit that the video is a comedy skit! It utilizes VERY offensive racist, cultural and religious stereotypes in an attempt to be funny.

But the lessons are all too real!

The following video is 100% real. It is racist, it is pathetic, it is hurtful and it contains and perpetuates some of the most blatant, painful, offensive sterotypes imaginable for people of color.

It is one of those things that makes you say, pardon my language, “What the Fuck are people thinking? Or are they not thinking at all?”

I present to you, unfortunately, a very recent commercial from KFC, an ad which coincided with the Cricket World Cup. The commercial, rightfully so, was met with outrage, protest, and criticism of the highest magnitude. It was eventually pulled from the air, though no apology was ever offered.

Edit: I’m actually adding a few thoughts here as I was asked by a European respondent why this is thought to be so racist and insensitive. The first is obvious, and was obvious to her: the “protagonist” is surrounded by people of different skin color and describes his “awkward situation.” The second aspect is the “fried chicken” stereotype which is labeled on people of African descent. It is, according to experts, and from what I have read, an unflattering/racist stereotype which sees its origins in the times of slavery in America. It still has extremely negative connotations, thus the outrage that this is the food being offered to soothe, calm and placate the people who are making the subject so uncomfortable.

 

The lesson: It’s so DAMN obvious I am embarrassed to even say it: “THINK FIRST!!!”

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Yonatan Maisel is a business blogger and author. He started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor at www.bizSugar.com and www.jobshuk.com.
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